Patricia Champ, Phd.

Scientist at the U.S. Forest Service, Rocky Mountain Research Station in Fort Collins, CO.
Patty is an applied economist with expertise in nonmarket valuation. Over the past fifteen years she has focused on economic issues related to wildfire such as the economic costs of wildfire smoke exposure, the effects of wildfire risk on home sales prices, and wildland-urban interface homeowners’ risk mitigation behaviors.
She is a member of the Wildfire Research Team (WiRē), a collaboration of researchers and practitioners that conducts innovative applied wildfire research to help communities adapt and become resilient to wildfires. She is also involved in the development of the WiRē Center, a nonprofit that works with communities and practitioners to implement the WiRē Team’s findings and approaches.
Additional wildfire-related affiliations include the Boulder County Wildfire Partners Advisory Committee and member of the Co-Management of Fire Risk Transmission research-management partnership.

George Baker

Certified Professional Coach, Energy Leadership Index™ Master Practitioner, Associate Certified Coach (ACC), International Coach Federation, Results System™ Licensed Practitioner



With 32 years of municipal fire, pre-hospital emergency health care and disaster management experience, 26 years as a Chief Officer, George now provides executive level coaching to individuals, groups and teams to refine their abilities, tap into the high energy within and get the results they are looking for. He is dedicated to assisting others reach their personal and professional goals.


George entertains as he educates his audiences on leadership, relationships and using the two to get stuff done.


George is a Certified Professional Coach trained in both Core Energy Leadership at IPEC (The Institute of Professional Excellence in Coaching) and the Results System at Thought/Action. He is also certified at the command and general staff level of the National Incident Management System and as a fire prevention and code enforcement official (he has great insight with government and regulated industries). Additionally, George’s 32 plus years as an EMT and Paramedic help him connect to clients in health care or with health related issues.


George has led local and regional teams, both private nonprofit and public safety and has served on regional and national policy/standards committees. George’s leadership has been recognized by the Boys and Girls Clubs of America, The International Association of Fire Chiefs and The Commonwealth of Massachusetts. George is an Eagle Scout.  George continues to represent the Governor of Massachusetts on the Northeast Forest Fire Protection Compact (a collaborative of the New England States, New York and 3 Canadian Providences).


Paul Hessburg, Phd. 

Research Ecologist with Pacific Northwest Research Station, U.S. Forest Service
For over 30 years, Dr. Paul Hessburg and his team have worked with passion and expertise to understand why highly destructive megafires throughout the Western United States have been on an alarming rise. As they began to discover the ecology behind what's happening and its relationship to forest management, an epiphany came: the rise of megafires might have an ecological explanation, but in reality, they are a social problem, with social solutions. In other words, if we are going to keep our most celebrated lands from catastrophic destruction, it will take all of us as homeowners, community leaders and voters. So Paul approached North 40 Productions with this simple question: How do we teach the masses about forest ecology and this fairly complex problem? It was in this intersection between science, storytelling and a passion to reach the masses, that the Era of Megafires Presentation was born.
Paul has been studying historical & modern era forests of the Inland West for the last 32 years, publishing extensively in leading national & international journals. His work documents large changes in forest conditions and how these changes, along with climate change, have set the stage for large & severe wildfires. This presentation is an outgrowth of his research and his concerns for the future. Paul was the recipient of the USFS 2017 R&D Deputy Chief's Distinguished Science Award for his significant contribution to fire and landscape ecology. Paul's recent book, Making Transparent Environmental Management Decisions, offers compelling new insights into using modern-day decision support systems to plan for forest restoration.